Not getting the year 12 score you wanted is a confusing and worrying time for school leavers. The University of Ballarat wanted to position its Information Day as the place to go for those students stumped about what to do next.

Working in a creative team with an art director, we developed a full-funnel campaign — including TVC, radio, display, social media and eDM — that promised a way to turn worry and uncertainty into a path to uni.

The campaign was a huge success, increasing attendance at this regional university’s event by over 400 people from the previous year.